Typography Worksheet

Typography Worksheet:

http://www.csse.monash.edu.au/~cema/courses/CSE5910/lectureFiles/lecture5b.htm

Anatomy http://www.nhsdesigns.com/graphic/typography/anatomy.php

Write out the answers to these questions in complete sentences. 

Label and define all of the above numbers:

1. Ascender line– The imaginary line where the ascenders reach their height.
   2. Base Line – This is the imaginary line where all the characters sit.
   3. Ascender height – the distance between the base line and the ascender height.
   4. Cap height – height of the capital letters, distance between the base line and cap line.
   5. Descender – The tail of the letter that hang off the base line. Ex: j
   6. Ascender -  the hat of the letters that hangs above the mean line. Ex: d
   7.  X-height – Where the letters with no ascender or descender, such as x.
   8. Cap line – the line which figures out the height of the capital letters.
   9. Mean line – Figures out the height of lower case letters, ascenders go above this line.
   10.   Descender line – line which defines the bottom reach.

Type Families:   http://www.nhsdesigns.com/graphic/typography/type-families.php

Define Serif: Serif has Ascenders and descenders.
Define Sans-Serif: This style has no descenders or ascenders it’s just flat.
When do you use Antique Fonts? For like scripts or to envoke a period feel.
At most how many words should be Decorative Fonts at a time? 3 words at a time.
What does a script font resemble?  Resembles Handwriting.
What element of design does script represent? (From elements lesson) Line
Why use Symbol Fonts? Provide graphic Icons

Essentials:  http://freelancefolder.com/typography-essentials-a-getting-started-guide/

Define Typography: The art and process of arranging words for a variety of media purposes.
Why do designers need a solid foundation in typography? The way the words sit.
Kerning: space located between individual letters.
Leading: Space between lines of text.
Tracking: this is the white space between a text of bodies

When do you use the following?
Center Alignment: When you want to draw attention, used for titles and headlines.
Right Alignment: When you are writing a business letter, return address labels, and business cards.
Justified Alignment:  For newspapers and body text in textbooks.

Styling:  http://www.nhsdesigns.com/graphic/typography/styling-formatting.php

What is remembered: good styling or bad styling? Bad styling.
What is legibility? How well you can read the styling.
Type size smaller than 7pt is: This is a difficult size to read.
Type size smaller than 3pts is:  This is utterly illegible.
Type range for legible type is: 9-10pt
What do you use for long passages? Serif font
What case do we use for Body? Upper and lower case.
What is measure? Width of a text column.
What can you tell me about Ragged Edges? Like, Messed up. Not clean. Messy.

Text as Image: http://www.nhsdesigns.com/graphic/typography/text-as-image.php

What are some ways text can be used and what font types do you use for each?
It can be used to put into shapes as a personality, power, and communication, you can you both font types.

Choosing and Using Type:  http://www.will-harris.com/use-type.htm

**Read ALL of it.  Answer the following:

Why is choosing and using the right font important? (Two reasons) It can make them easier to read and  convey feelings you want the reader to feel.

What are the two most important things to remember?   Page has to serve the text . there are no0 good or bad typefaces.
What is appropriate? What do you have to consider? Appropriate is if its suppose to be serious then the typeface is serious, if its fun then the it can be a fun typeface but you have to consider who is going to read the article.

Tell me the rules:  (there are 10)

1. Body should be between 10 and 12 point with 11 point best for printing.
2. Use enough line spacing for example if you font size is 10 use a 12 line spacing.
3. Do not make lines to short or to long, Over 30 and less than 70.
4.  Make paragraphs clear, use indents or block styling but do not use both. Don’t use neither.
5. Only one space after a period not two.
6. Don’t justify text unless you have too.
7. Do not underline anything, especially not headlines or subheads.
8. Use italics instead of underlining.
9. Do not set long blocks of text in italics, bold, or all caps. Its hard to read.
10. Leave more space above headlines than below them, and avoid setting them in all caps.