Logo

Pattern

Pattern

Full Page of Swatches: 

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Business card

Logo

This design i chose because it was playful, and the colors because it is a more sea type color. Im not really sure the meaning on the colors i used.

LOGO

Halloween text(;

In this project I used the gradients tool, and followed the tutorial for this poster.I decided to make the words mostly one font but i changed the colors and sizes of the different sentences. I apologize for the year delay because this project was due October 22, 2013. Although, i tried my best, aligning the words in a block type text. Hope you enjoy(:

Halloween

The new things i learned  are the ways to make the spider webs and the letters have a glow in them.

Water pollution

In this project I feel like I used Proximity, and alignment Because i made the water droplet big and the words a descent size compared to it. The alignment I put the words in a box and changed the sizes and colors of the words to make them fit how they would feel or what you would picture with them. I think I used a good contrast with the photo because i used the same color as the water droplet and I used a light yet dark green for the word garbage, because normally when I think of garbage i think of a dirty green color.The word ocean I used kind of a curvy font because they ocean is wavy and i changed the color to blue because normally when you think of the ocean you think of a blue color. The proximity fits in because of the way i layered things out in this project. With the water droplet on the side and the words beside it, Different sizes of words and different fonts because the important words need emphasizes.

WOOF

The hardest part on this project was the fur, hints how messy it looks. My dog came out looking like a panda so i decided to make it a panda. The easiest part to make was probably the nose at least for me it was. The tablet was hard to use i guess i made to big of strokes. I added white to the grey letters to make them like a panda-ish type of fur. All in all it came out well, for my first time trying to make it.

Lyric Typograophy

My choices on this typography project was the song Open letter by the Amity Affliction because i figured it would be easy to add details too and meaning with the art. Plus, these lyrics have a nice tune, they kind of just work together. The song just gives an emotional feel, its one of my favorite songs. Here is a link to the lyrics i used: http://www.azlyrics.com/lyrics/amityaffliction/openletter.html . I bolded the important words, i made them easier to see. Made the stand out, i figured this way you would know the words that mean something in the lyrics. Passion and beauty were more of a curvy cursive font because i figure these would show the meanings of the word. The words are in a softer font, because they have more of a sweet meaning. Passion is in purple because the color purple symbolizes love and passion so i figured this would be a smart idea. The word searching is in more of a typewriter type font because i thought of like a detective report when ever i was thinking of ways to interpret the word. Sky is in a cloud shape, because when you hear the word sky dont you think of clouds?
  The cloud shape kind of draws attention to the word sky. The word heart is over lapping a giant red heart, because i figured the red heart would give the photo more color. The less important words are smaller than the important words and they are in the same font. The lines emphasize the way everything sit. It kind of gives it standard. The whole text is in a square type lineament because it makes the text easier to read. Keeps it from being to all over the place. The few photos and shapes i added in this typography gives it a more pretty look. It emphasizes certain things, gives more of a meaning into the photo. Keeps it from being a word document type thing, that way it isnt dull. The Shapes draw your eyes to the words and the quote makes you want to read it.  The few colors added into it  keeps it from being plain, keeps the page from having a dullness to it. The space is perfect between words, they are not to close together or to spaced out. They have enough space where it is easy to read. All in all everything works together in this typography.

Color Theory.

1. Define hue: Hues is the actual color.
2. Define value: This is also known as tone, where the colors mix with white and black.
3. Define saturation: This similar to how bright the color is.
4. How many colors are available on our computers? There are Millions of colors.
5. Define secondary color: Primary  colors mixed together for example Red and yellow mixed is orange.
6. Define tertiary color: : This is the primary plus the neighboring secondary color on the color wheel.
7. Define complementary colors:  These are colors that sit opposite of each other on the color wheel.
8. What are the primary colors in Photoshop? Primary  colors are  Red blue green
9. What are the secondary colors in Photoshop? Secondary colors are Cyan, Magenta, Yellow.
10. Define subtractive color model: Where you mix three Secondary colors together, which makes black.
11. Define additive color model: Where you mix three primary colors together, which will give you pure white.
12. Is RGB additive or subtractive? additive
13. Is CMYK additive or subtractive? Subtractive
14. What is the RGB color model used for?  For screen
15. What is the CMYK color model used for? For printing on paper
16. Define analogous colors: These are colors that sit next to each other on the color wheel.
17. Define tint: Where white has been added to the color, more white the lighter the color is.
18. Define shade: This is where black has been added to a pure tint, the more black the darker the color.
19. Define neutral:  This is the  combination of complementary colors.
20. What can be said in general about warm colors?  They tend to jump out at you, more fall colors.
21. What can be said in general about cool colors? These colors tend to hide in a design.
22. What color is associated with stability? This associates with  Brown
23. What color symbolizes royalty? This associates with  Purple
24. What is the color of cleanliness? This associates with  White
25. What color symbolizes freshness? This associates with  Light  yellow and green
26. Which colors are associated with joy? This associates with  Orange and light red
27. What color symbolizes passion and danger? This associates with    Red
28. Dark red is associated with: This associates with  Rage , Anger
29. Reddish-brown is associated with: Harvest and fall Associates with reddish brown.
30. Dark orange is associated with: Deceit and distrust associates with Dark orange.
31. Gold is associated with: Gold associates with prestige.
32. Yellow is associated with: Yellow associates with Happiness and Joy.
33. Dark green is associated with: Dark green associates with money
34. Olive green is associated with: olive green associates with peace.
35. Light blue is associated with: Light blue associates with health, healing, softness.
36.  Dark purple is associated with: Dark purple associates with gloom and sad feelings.
37. Why is the use of color important in graphic Design? It gives a certain emotion to your art, and it can give you a professional feel to the work of art. 

One word art

This assignment, I chose the word Rainbow, Why? Well, Because it was kind of simple and it was the first thing that came to my mind. I use a larger scale for the letters, In order to make them come all the way across in the arch shape I used. I used the fount Goudy Stout, because it was a bolder font, made the letters much bigger. I stretch the 'O' alittle wider to make it fit across the arch. I took the pen tool and type along it, kind of moved the letters around with the arrow keys. Moving the word to the middle I made it where it took up most of the space on the page. I was going to layer the word rainbow into different layers like a rainbow but i figured that would be to much black. So I went with something simpler.

"Earth without art is just eh." - unknown

In this typography quote, i made the earth a semi-boring font because it shows meaning but its not really that fancy in this quote. I decided to make the word 'Art' abit artistic because art is a word that shows character. It gives you the feel of creation, i figure it should be wacky. The Eh was boring, so i made it a bold boring font. As for the Is and Just they arnt that important so i made them smaller and placed them in a spot they wouldn't really be noticed in.

TYPO

Glyph Monster

My biggest struggle in this project was making all the glyph work together to make lines. I never really use the zoom so i can make some of the characters smaller than the other to shape out the line. It looks a little similar to the picture i chose to do. Except for the body, I  mean its not really as round as it should be. Although this project was extremely fun to do.

Typography Worksheet

Typography Worksheet:

http://www.csse.monash.edu.au/~cema/courses/CSE5910/lectureFiles/lecture5b.htm

Anatomy http://www.nhsdesigns.com/graphic/typography/anatomy.php

Write out the answers to these questions in complete sentences. 

Label and define all of the above numbers:

1. Ascender line– The imaginary line where the ascenders reach their height.
   2. Base Line – This is the imaginary line where all the characters sit.
   3. Ascender height – the distance between the base line and the ascender height.
   4. Cap height – height of the capital letters, distance between the base line and cap line.
   5. Descender – The tail of the letter that hang off the base line. Ex: j
   6. Ascender -  the hat of the letters that hangs above the mean line. Ex: d
   7.  X-height – Where the letters with no ascender or descender, such as x.
   8. Cap line – the line which figures out the height of the capital letters.
   9. Mean line – Figures out the height of lower case letters, ascenders go above this line.
   10.   Descender line – line which defines the bottom reach.

Type Families:   http://www.nhsdesigns.com/graphic/typography/type-families.php

Define Serif: Serif has Ascenders and descenders.
Define Sans-Serif: This style has no descenders or ascenders it’s just flat.
When do you use Antique Fonts? For like scripts or to envoke a period feel.
At most how many words should be Decorative Fonts at a time? 3 words at a time.
What does a script font resemble?  Resembles Handwriting.
What element of design does script represent? (From elements lesson) Line
Why use Symbol Fonts? Provide graphic Icons

Essentials:  http://freelancefolder.com/typography-essentials-a-getting-started-guide/

Define Typography: The art and process of arranging words for a variety of media purposes.
Why do designers need a solid foundation in typography? The way the words sit.
Kerning: space located between individual letters.
Leading: Space between lines of text.
Tracking: this is the white space between a text of bodies

When do you use the following?
Center Alignment: When you want to draw attention, used for titles and headlines.
Right Alignment: When you are writing a business letter, return address labels, and business cards.
Justified Alignment:  For newspapers and body text in textbooks.

Styling:  http://www.nhsdesigns.com/graphic/typography/styling-formatting.php

What is remembered: good styling or bad styling? Bad styling.
What is legibility? How well you can read the styling.
Type size smaller than 7pt is: This is a difficult size to read.
Type size smaller than 3pts is:  This is utterly illegible.
Type range for legible type is: 9-10pt
What do you use for long passages? Serif font
What case do we use for Body? Upper and lower case.
What is measure? Width of a text column.
What can you tell me about Ragged Edges? Like, Messed up. Not clean. Messy.

Text as Image: http://www.nhsdesigns.com/graphic/typography/text-as-image.php

What are some ways text can be used and what font types do you use for each?
It can be used to put into shapes as a personality, power, and communication, you can you both font types.

Choosing and Using Type:  http://www.will-harris.com/use-type.htm

**Read ALL of it.  Answer the following:

Why is choosing and using the right font important? (Two reasons) It can make them easier to read and  convey feelings you want the reader to feel.

What are the two most important things to remember?   Page has to serve the text . there are no0 good or bad typefaces.
What is appropriate? What do you have to consider? Appropriate is if its suppose to be serious then the typeface is serious, if its fun then the it can be a fun typeface but you have to consider who is going to read the article.

Tell me the rules:  (there are 10)

1. Body should be between 10 and 12 point with 11 point best for printing.
2. Use enough line spacing for example if you font size is 10 use a 12 line spacing.
3. Do not make lines to short or to long, Over 30 and less than 70.
4.  Make paragraphs clear, use indents or block styling but do not use both. Don’t use neither.
5. Only one space after a period not two.
6. Don’t justify text unless you have too.
7. Do not underline anything, especially not headlines or subheads.
8. Use italics instead of underlining.
9. Do not set long blocks of text in italics, bold, or all caps. Its hard to read.
10. Leave more space above headlines than below them, and avoid setting them in all caps.

WaterDroplet

There was different techniques used in creating this water droplet. the most difficult part of the project was the gradient. I work through it by choosing different colors and trying to find colors that are close to the ones on the how to directions. I kind of made it my own.

Simple Shapes Steve.

On this Assignment, We had to use different tools in the illustrator. For example, we used the eclipse tool  a lot in the assignment. The knife tool was the harder to use due to the fact that it was hard to cut a straight line on the shapes we are suppose to cut. For the shoes and legs i just grouped everything together then, i made a reflected copy the parts to make the other side. On the ears it was easier to make copies of them that way i didn't make them different sizes.

7 Elements of design. Sunny picture

The seven elements are being used in this sunny picture by the many different colors I added into the project. Although there are seven i may have only used a few of the seven elements. For example; I made the floors with different colors and added different shapes and lines. There is alot of space in this project, Like between all the flowers and the clouds, there is also limited space between the the cloud and the sun. All and all this is showing the elements of design.